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DIGITAL MARKETING

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OVERVIEW

Navigate the dynamic world of digital marketing with our specialized courses. Acquire strategic insights, and hands-on skills, and stay ahead in the ever-evolving digital landscape. Elevate your marketing proficiency for online success with our comprehensive digital marketing programs.

CLASS LENGTH

3 Months

COURSE REQUIREMENTS

10th Pass

  • DIGITAL MARKETING ROADMAP

TERM 01

INTRODUCTION & BASICS

  • Introduction of Digital Marketing
  • What is the Internet?
  • Browsers
  • Domain & Hosting
  • Importants of Website
  • Power of Content Creation

CONTENT CREATION

  • Introduction of Miro
  • Introduction of Brand Guidelines
  • How to Create Content
  • How to Write Effective Content
  • Introduction Script Writing
  • Static Content Creation
  • Video Content Creation
  • Automation of Content Creation
  • Introduction of AI
  • Power of AI Sound Creation
  • Video Ad Creation

 

INTRODUCTION OF WEBSITE DEVELOPMENT

  • What is Domain & Hosting
  • How to Buy Domains & Hosting
  • Introduction of C-panel
  • Server Setup
  • Installation of WordPress
  • How to Create Your Own Website

WORDPRESS WEB DEVELOPMENT BASIC & ADVANCE

  • Introduction of WordPress Dashboard
  • Introduction of Themes, Free & Premium 
  • Plugins Installation & Configuration
  • Introduction of Theme Builder & Page Builder
  • Header Footer Creation
  • Plugin Integration
  • Power of Widgets
  • Automation, Configuration
  • Live Chat Bot Integration
  • Optimization & Process of Project Deployment
  • Basic of E-Commerce Website Integration, Payment Gateway Integration

TERM 02

LANDING PAGE

  • Learn How to Create High Conversion Landing Pages 

SEO – SEARCH ENGINE OPTIMIZATION

  • Introduction of SEO
  • Basic of Search Operation 
  • On Page Optimization
  • Off Page Optimization
  • Keyword Research
  • Keyword Competition & Position Analysis
  • Google Algorithm 
  • Penguin Algorithm
  • Hummingbird Algorithm
  • Latest Google Update
  • Screaming Frog, Semrush, GT Metrics, Google Page Speed Insights Tools.
  • Local SEO
  • SEO Strategy For Your Website

GOOGLE WEBMASTER

  • Setup webmaster account for your website
  • Index pages on Google
  • Learn How To use of webmaster
  • SEO analytics

GOOGLE TAG MANAGER

  • Create a Tag Manager Account
  • How to Add Different Tag in your Website 
  • Test on Your Website

GOOGLE ANALYTICS

  • Setup Google Adsense account
  • Monetization basics
  • Strategies to monetize website quickly
  • Strategies to monetize Youtube quickly
  • Operate Adsense account

TERM 03

GOOGLE ADS

  • Setup a Google Ads account.
  • Learn Search Ad campaign.
  • Learn Display Ad campaign.
  • Learn Video Ad campaign.
  • Learn Shopping Ad campaign.
  • Learn Remarketing Ad campaign.
  • Create campaigns for clients.
  • Learn How To Read Analytics Data of Your Ad Campaign
  • Apply for Google Ads certification.

GOOGLE AD MANAGER

  • Use Google Ads for Director Advertising
  • Monetize Your Website

YOUTUBE

  • Learn How to Create  YouTube channel
  • How to Create Content for YouTube
  • Channel Optimization
  • Meta Data Creation
  • SEO of Youtube
  • Optimize YouTube Channel
  • White Hat & Black Hat Practices
  • Analytics Data Reading
  • Monetization Process
  • Understand YouTube Guidelines

AD SENSE 

  • Setup Google Adsense account
  • Monetization basics
  • Strategies to monetize website quickly
  • Strategies to monetize YouTube quickly
  • Operate Adsense account

GOOGLE ADMOB

  • Setup Admob account
  • Insert advts on android app you created
  • Black hat techniques to earn money from android app

SOCIAL MEDIA MONITORING ANALYTICS

  • Hoots Suites
  • Buffer

VIRAL MARKETING

  • Fundamental of Viral Marketing
  • Strategies to Increase Content Share

TERM 04

FACEBOOK

  • Basic of Facebook
  • Facebook Account Setup
  • Facebook Business Account Setup
  • Type of Business Pages
  • Business Page Setup
  • Understand Page Management Option
  • Content Strategy & Hashtags
  • Campaign Setup
  • Understand Paid Advertisement
  • Types of Post & Strategy
  • Understand of Creative Post 
  • API Integration
  • Facebook Groups & Market Place

INSTAGRAM

  • Understand Power of Instagram & Statistics
  • How Brands Use Instagram
  • Create an Instagram Account
  • Understand of Instagram UI
  • Account Linking to Meta Business Suite

META ADS

  • Introduction  to Facebook Ads
  • Types of Promoter
  • Understand Advance Audience Targeting
  • Create a Strategy for Ad Campaign
  • Ad Format
  • Ad Dimensions & Rules
  • Setup Facebook Meta Pixel on Website
  • Reporting & Analysis

TWITTER

  • How to use Twitter organically
  • How people make followers
  • How to get your content noticed by people
  • Tweetdeck
  • Twitter Business Account
  • Monitoring and analysis
  • Twitter paid ads
  • Twitter API integration

LINKEDIN

  • Create your professional profile
  • How to use your profile organically
  • How to use LinkedIn for business
  • Slideshare, Page creation, Groups creation
  • Linkedin paid
  • LinkedIn app integration
CG BUGS LOGO FOOTER

CG BUGS, 2nd Floor, Dhole Empire, Pune – Nashik Hwy, Govind Nagar, Sangamner, Maharashtra 422605

  • 3D Generalist
  • Modeling & Texturing
  • Character Artist
  • Environment Artist
  • Character & Creature Animation

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